Hi I'm Sally Dean, UX/Product Designer
I am a data-driven UX/Product Designer based near Cambridge, UK, proficient in leading end-to-end design within Agile environments. I focus on translating complex insights and customer pain points into intuitive designs, constantly striving to deliver the optimal balance between customer value, business requirements, and technical feasibility.
Selected Projects
The Road to AA: Accessible Holiday Searching
As TUI’s UX accessibility advocate, I led the project to re-engineer the UK package search panel, boosting its WCAG compliance from 45% to an interim 73%.
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Search Destination Hierarchy Re-architecture
I led the re-architecture of the TUI destination hierarchy, replacing fragmented regional structures with a unified, scalable system for global consistency and improved search.
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Service Management Portal
Service management portal for referrals for the NHS ProviderPays services.
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Tesco Grocery UX Improvements
I have used the Tesco Groceries app for a number of years and certain elements have annoyed me whilst using it, so I decided to fix them, in theory at least.
View ProjectLet’s build something beautiful together.
Currently available for new opportunities and creative collaborations.